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How MobiConnect from South Korea reduced 56% of their clicks cost with optimob

“By using optimob, we can prevent exceeded fees from the non-converting clicks. Without optimob, we couldn’t increase our campaigns volume and spent most of the day on optimizing...

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“By using optimob, we can prevent exceeded fees from the non-converting clicks. Without optimob, we couldn’t increase our campaigns volume and spent most of the day on optimizing the sources manually” Sookyeon Moon, Director


Company
Founded in 2016, MobiConnect by Mobidays is a Mobile Ad-Network based in South Korea and promoting user acquisition for leading App developers in Asia

Challenge
The high clicks’ volume creates a daily struggle to maintain profits, while manual optimizations consume most of the team-members’ time, which cannot be allocated to other tasks.

Solution
optimob’s automation tools enabled real-time control over MobiConnect’s clicks’ cost and obviated the need for investing manual human hours in optimization.

Results
A 25% increase in revenues alongside 56% decrease in clicks’ costs have led MobiConnect to generate a higher profit trend.


+26%

Increase in profits

-56%

Decrease in clicks cost

+10%

Monthly conversions


How does it work?
optimob is a SaaS designed for Ad & Affiliate Networks to maximize efficiency in their Performance Marketing Management through automation tools and optimization algorithms. It is an easy-to-use solution that integrates in just a few minutes to your tracking system.


Clicks Optimizer
Prevent clicks to dead links from Affiliates & Sub-Affiliates (Sources) without conversions and minimize money loss. We make sure your traffic stays profitable at all time

Simple API integration
Our solution makes you an API leader and allows you to fully integrate your network in just a fews steps

Incentivized traffic detector
No more incentivized traffic to non-incentivized campaigns. The optimization tool identifies high CR in real-time and blocks the incentivized traffic

On-time Notifications
Our notification tool will make sure every partner receives notifications for every change in status, payout, optimization or high CR

Ad Exchanger
Leverage your Network through real-time campaign validations, simple integration to any Ad Demand & automated processes that guarantee active campaigns with the highest payouts

Fraud Buster
Prevent fraudulent traffic from reaching your Advertisers. Automated optimizations that block Fraud traffic from Affiliates & Sub-Affiliates (Sources) will make sure your traffic is always fraud-free!

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