We’re thrilled to announce our latest partnership with FraudScore, a leading Fraud protection company, in order to provide our clients top-notch Ad fraud protection.
FraudScore evaluates the quality and consistency of mobile traffic in mobile campaigns and analyzes traffic in many dimensions by taking into consideration mobile-specific parameters such as emulators, install-bot farms, device-spoofing & proxy unmasking.
With this partnership, optimob took an important step towards fighting fraudulent traffic and allowing clients to improve their campaigns’ performance. Over years, marketers have tried to fight Ad Fraud without much success and combined with the era of Bot intelligence, it will not get any easier. According to a study published in Business Insider, digital fraud is estimated to reach $16.4 billion in 2017 and will cost advertisers $50 billion by 2025.
At optimob we take this issue very seriously and therefore assure fraud-free traffic for our clients around the clock”, commented Dan Salem, Co-Founder & CEO of optimob.
“By partnering with FraudScore, we are able to provide powerful protection against the latest fraud methods. FraudScore enables efficient monitoring, evaluation and detection of fraud Installs within seconds while our in-house “Fraud Buster” technology automatically blocks the detected fraud in real-time”, explained Dan Salem, CEO & Co-Founder of optimob.
The new feature “Fraud Buster” also keeps our clients and their traffic sources informed at all-time about any optimizations with detailed reports of the fraudulent traffic. This allows clients to prevent traffic from poor-quality sources and to consequently lower their costs as well as avoid scraps from Advertisers. The integration is simple and fast. Clients can configure their fraud detection preferences within minutes through optimob’s system and the optimization starts immediately.
Dmitry Isakov, CEO of FraudScore stated, “For both optimob and FraudScore our partnership is a strategic move towards delivering top products and solutions to our clients. Since it is well known that mobile fraud is eating today’s Ad budgets, it was a really smart move from optimob to offer anti-fraud functionality right out-of-the-box.
All of optimob’s clients have now access to the most advanced and accurate fraud detection solution. FraudScore is convinced that optimob developed a product that 100% aligns with the needs of today’s mobile marketing landscape and we are looking forward to a fruitful cooperation.”
Our partnership with FraudScore signals our commitment to develop innovative technology that will change the Ad tech and performance-based industry.